Tools That I Recommend
Everything on this page are tools that I’m currently using, or have used in the past. I try to avoid recommending anything that I haven’t fully tested or used consistently. That way you know I’m not just trying to promote stuff that I know nothing about, and so you can know the tools on this page are quality. I’ll update this list over time as I test out more softwares, and if I feel like they are good enough to recomend I’ll add them to the list!
Landing Page Builders
Landing page builders are great because they make building pages easy. Everything on this list has easy to use drag and drop builders that require zero knowledge around coding to get pages built. The only downside of landing page builders is that, while they’re easy to use, that ease of use comes at a cost. Landing page builders almost always have some kind of monthly or annual fee that you need to pay, but they usually make up for it between ease of use, landing page templates that you can use, and other great features like landing page split testing.
High Level
High Level is a great all in one platform. There’s a reason why tons of people use it and it’s recommended by many. Not only can you build landing pages (or even entire websites) on it, but there’s tons of marketing automation tools as well.
Landingi
I really like Landingi because it just does what you need it to do without all of the extra complication. On top of that, I think it’s one of the most reasonably priced landing page builders out there for what you get. They even have a free option as well.
Leadpages
Leadpages is similar to Landingi in that it’s reasonably priced, and gives you a drag and drop landing page builder. Between both of these options, if you’re just looking for a simple page builder at a reasonable price you can’t go wrong with either.
Instapage
The things I like about Instapage is that the builder is very simple, the pages are some of the fastest loading I’ve tested, and they have a solid A/B testing feature that lets you split test landing pages. The only downside is the price compared to the other options.
Building Landing Pages With WordPress
Another option that I love is to just build landing pages with WordPress. This is probably the most economical option, but it requires a bit more knowledge to get it done. Thankfully, there are plenty of Wodpress themes you can use that have drag and drop builders that make building landing pages easy. I’ve used this option for years, and the cost of running landing pages on a hosting account using WordPress can sometimes be 10 times cheaper than using landing page builders. The only downside is that you typically don’t get many landing page templates, the set up is more difficult, you usually need to keep WordPress websites updated, and it makes doing landing page split testing a bit more difficult.
Keep in mind that the tools below are all intended to be used together as one to tie everything together. You’ll need to register a domain, set up a hosting account, and get a WordPress theme to build your website on. Below are the tools that I’ve been using for years and that I recommend if you’re going to build your landing pages on WordPress.
Namecheap
The first thing you’re going to need to do if you’re going to build your landing pages on WordPress is register a domain. While it doesn’t necessarily matter where you register the domain, I’ve always enjoyed Namecheap. They have solid deals as well.
Siteground
I tend to avoid the “big” hosting companies because in a lot of cases I’ve found that their hosting solutions just aren’t fast enough. In my experience Siteground has some of the best performance compared to what you pay. Page load speed is super important.
Divi Theme
Finally, you’re going to need a WordPress theme to make building your pages easy. Divi has been one of my favorite options because they have an easy to use website builder, their pricing is reasonable, and tons of templates to choose from.
Phone Call Tracking and Recording
While you can track phone call conversions through Google Ads, it’s still very important to have another layer of tracking with phone call tracking. Sometimes Google can miss conversions, or just mess up tracking in general. When you’ve got a log of the phone calls that have been made to a specific number that helps to get more accurate data on how many phone call leads you’ve gotten. Also, you’re able to record the phone calls and see what phone calls came from what keywords for even more in depth data on your campaigns.
CallRail
I’ve been using CallRail for years, and honestly don’t see myself switching off of it any time soon. Like a lot of tools there’s super basic features like call tracking and recording, but they also offer much more in depth features if you need them.
Account Optimization Tools
These are some tools that I’ve found that make optimizing campaigns easier and more efficient.
Keywordme
Keywordme has been great for speeding up the process of optimizing keywords on a Google Ads campaign. Not only that, but you can use it to quickly build keyword lists. Moving forward, they’re going to continue to add on more features to the tool.
Click Fraud Software
Click fraud software isn’t always needed because Google already has some solid built in protections. That said, if you want the extra protection, or if you’re in an industry that is more prone to click fraud, then installing some additional click fraud protection can’t hurt.
Clickcease
This is another tool that I’ve been using for years, and pretty much install it on every account I work on. Clickcease allows you to monitor who clicks on your campaign, and then will block any person or bot that clicks on your ads too much.