by Chris Down | Apr 16, 2021 | Google Ads, Lead Gen, Marketing, Strategy
In this video I’ll go over a quick Google Ads PPC case study for a concrete & masonry contractor. If you’re a concrete contractor or masonry contractor looking for more leads, check this video out! Click the button below to get a 100% free audit of...
![How To Set The Right Budget For Your Google Ads Campaigns [Video Tutorial]](https://downeymarketing.com/wp-content/uploads/2021/02/Google-Ads-Budgeting_Web.jpg)
by Chris Down | Feb 16, 2021 | Google Ads, Lead Gen, Marketing, Strategy
In this video I go over setting the proper budget for Google Ads, and answer the common question – “How much should I be spending on Google Ads?” I’ll go over a couple of different ways that you can figure out what your starting budget should be when advertising...
![How To Use The Google Ads Search Terms Report [Video Tutorial]](https://downeymarketing.com/wp-content/uploads/2021/02/Google-Ads-Search-Terms-Report_Web.jpg)
by Chris Down | Feb 16, 2021 | Google Ads, Lead Gen, Marketing, Strategy
The Google Ads Search Terms Report is a super useful tool to have in your toolbelt when it comes to Google Ads. Once you start getting traffic coming to your campaign, you’ll be able to get some really helpful data for campaign optimization. In this video, I go over...
![Use This Tool To Quickly Add Keyword Match Types To Your Keywords [Video Tutorial]](https://downeymarketing.com/wp-content/uploads/2021/01/Use-This-Tool-To-Quickly-Add-Keyword-Match-Types-To-Your-Keywords_Web.jpg)
by Chris Down | Jan 15, 2021 | Google Ads, Lead Gen, Marketing, Strategy
I’m a big fan of automating different parts of the Google Ads process to save a bit of time, and to get campaigns up and running faster for my clients. In the past I used to sit there in a spreadsheet, or a document, and put the keyword modifiers on my keywords by...
![Explaining The Different Google Ads Keyword Match Types and When To Use Them [Video Tutorial]](https://downeymarketing.com/wp-content/uploads/2021/01/Explaining-The-Different-Keyword-Match-Types-In-Google-and-When-To-Use-Them_Web.jpg)
by Chris Down | Jan 15, 2021 | Google Ads, Lead Gen, Marketing, Strategy
If you’re looking to learn about the different keyword match types in Google Ads, then this video should help you out! I go over the different match types, how they work, how to add them to your Google Ads account, and when to use them. Adding the right keyword match...
![How To Build A Negative Keyword List For Google Ads [Video Tutorial]](https://downeymarketing.com/wp-content/uploads/2020/12/How-To-Build-A-Negative-Keyword-List-For-Google-Ads_Website.jpg)
by Chris Down | Dec 17, 2020 | Google Ads, Lead Gen, Marketing, Strategy
Having a strong negative keyword list is super important for pretty much any Google Ads campaign. Without one, you can end up wasting a ton of money on your campaign because of your ads showing for irrelevant searches. There are a few ways that I go about finding...
![How To Do Keyword Research For Google Ads Lead Gen [Video Tutorial]](https://downeymarketing.com/wp-content/uploads/2020/12/How-To-Do-Keyword-Research-For-Google-Ads-Lead-Gen_Website.jpg)
by Chris Down | Dec 17, 2020 | Google Ads, Lead Gen, Marketing, Strategy
Need to do keyword research for a local lead generation campaign on Google Ads? Then this video should help out. Today I’ve put together the method that I follow when it comes to doing keyword research for a Google Ads campaign. I focus primarily on local lead...
by Chris Down | Dec 7, 2020 | Google Ads, Lead Gen, Marketing, Strategy
If you’re looking to create a high converting Google Ads campaign, one thing you need to have is a good quality landing page. Google Ads can work without landing pages, but to get a campaign performing the best, usually you want to have landing pages. Now, before I...
by Chris Down | Dec 7, 2020 | Google Ads, Lead Gen, Marketing, Strategy
For the most part, I would recommend Google Ads for just about every local home improvement or contracting type business. I mean, it’s essentially a never ending stream of people who are actively searching for the products and services you offer. All you have to do is...
by Chris Down | Dec 7, 2020 | Google Ads, Lead Gen, Marketing, Strategy
I’m obviously a bit biased on this, but today I wanted to talk about some of the reasons you should consider running Google Ads for your business. When done right, Google ads can be one of the best sources of leads for your business. So, today I’m going to go over 5...
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