Why Run Google Ads For Auto Window Tinting?

With the number of marketing platforms growing by the day, it can be a bit overwhelming deciding where to put your marketing dollars when it comes to marketing your window tinting business. The most important thing is that your money actually delivers a tangible result, and provides a solid return on investment.

That’s why I personally love Google Ads as a marketing option for local window tinting businesses. Over the years, the cost per click has gone up in many markets, but it’s still a great way to generate window tinting leads.

The leads are higher quality compared to some other platforms, and you’re able to generally close them at a higher rate. So, tapping into the steady stream of traffic that is Google Search helps to bring you a flow of auto window tinting leads that you can dial up or dial down depending upon what you’re looking for.

With all of that said, let’s get into a quick guide on how to run auto tinting Google Ads.

1) Get Your Account Set Up

This is probably the most obvious step here, but if you don’t have a Google Ads account set up, go and get one set up now. You can skip ahead to the next sections of this post if you’ve already got one set up.

To start the process, just go to ads.google.com and go through their account setup process.

They’re most likely going to make you set up a campaign, and put in a credit card before moving forward. Once you’re gone ahead and set up the first campaign, you can just pause the campaign that you create and build a more legit one further on down the line.

When you start with a fresh Google Ads account, Google is usually going to start you out with one of their Express campaigns. I always avoid running these, because there’s tons of features that you just don’t have access to when you run Express campaigns.

Before you move forward with a campaign on your new account, make sure that you switch over to Expert Mode so you have access to all of the features you’re going to need.

Click on “Tools and Settings” at the top of your page, and you’ll find an option there to switch over to Expert Mode. This will be needed moving forward to build your campaigns properly, and to make sure you’re optimizing them to perform better over time.

If you want to get a bit more of an in depth tutorial on how to run Google Ads for car tinting, you can check out my expanded Google Ads Tutorial over on YouTube.

2) Use The Right Campaign Settings

Having the right campaign settings for your window tint Google Ads campaign are also needed to make sure you get the most out of it. This is where having some of the wrong things selected can have a negative impact on how your campaign will perform.

Here’s a few things that you’ll want to make sure you have right when you’re getting your campaign set up:

Select The Right Networks

We want to make sure that we’re only running the campaign on Google Search Network. That’s where the highest quality, and most relevant traffic will be.

This means that our ad will only show up on Google Search, and not anywhere else. If our window tinting ad is showing up on other websites, we won’t have as much control and usually that traffic isn’t as high quality.

So, what we want to do is make sure that we have, at the very least, Display Network unchecked.

window tinting for google ads search networks screenshot - edited

If you leave Display Network checked on your window tinting Google Ads campaign, Google will show your ad as a display ad on other random websites around the web.

I’m sure you’ve seen this happen before when you’re browsing around and see someone else’s ad show up as a display ad on a website. The same thing will happen with your ad if you leave the Display Network option checked.

That might sound good in theory, but the reality is that you generally just get a lot of traffic, but don’t see much in the way of leads.

In many cases, when I see campaigns have the Display Network option checked, they’re usually just wasting money.

One of the most important things with any auto tinting Google Ads campaign, is that you’re using your budget in the areas that are actually making you money. When you’re wasting part of your budget, that just means that you’re going to be spending your budget and not making anything in return.

On top of the Display Network option, there is also the Google Search Partners option right above it. This is up to you whether you want to leave this on or not.

Search Partners is similar to the Display Network in that it will show your ad on other sites, but it’s generally on sites that have a search functionality. The long story short of it, is that Google will end up displaying your ad on other websites. At the end of the day, you don’t have control over what other websites Google shows your ads on.

In my experience, at least in recent months, the Google Search Partners option has been driving lower quality traffic. On some campaigns, I’ve seen people calling up looking for jobs from the Search Partners Network.

In general, I would recommend leaving Search Partners off, but there’s no harm in testing it out from the beginning.

If you end up noticing low quality leads, job searchers, etc you can go ahead and turn Search Partners off.

So, why is this so important when it comes to running Google Ads for car tinting?

We want to make sure that we’re getting the highest quality traffic, and sticking with just Google Search is going to give us the highest quality traffic. If we start getting lower quality traffic, that can end up hurting campaign performance over the long term.

Set Up Location Targeting Properly

This is fairly straightforward, but in order to get window tinting Google Ads leads from within your market, you need to make sure you’ve got your location targeting set up properly.

auto tinting google ads location targeting screenshot

When it comes to targeting your local market, I recommend splitting things up into individual zip codes or cities.

You can simply drop a targeting radius for your campaign, but the benefit of splitting up your location targeting is that you’re going to be able to see which areas perform better than others over the long term.

On top of that, I highly recommend adding in other states, zip codes, cities, etc as excluded areas.

You want to make sure that Google is only showing your ads in the locations you’re targeting, and by excluding areas around your market you can limit the amount your ads show up outside of your targeted areas.

One very important thing you don’t want to forget is the Location Options below where you’re selecting where you’re targeting.

You’ve got two options when it comes to this:

google ads for auto tint shops location options screenshot

When it comes to running Google Ads for auto tinting shops, you want to have the second option selected: “Presence: People in or regularly in your targeted locations”.

The reason we want this is because if we go with option 1, your ads can show up for people who are outside of your market if they’re typing in search terms for your market.

So, if your shop is located in Orlando Florida, and someone in North Carolina searches for “window tinting orlando florida”, your ad can show up for that person in North Carolina.

If that person in North Carolina clicks on your ad and calls you, you’re still going to get charged for that click. At the end of the day, that would be a waste of budget, and we want to avoid as much of that as possible.

So, make sure you’re setting your location options to only show your window tinting Google Ads to people who are in or regularly in your targeted locations.

Choose The Right Bidding Strategy

It’s important to start any car tinting Google Ads campaign with the right bid strategy.

What I always recommend is to start any campaign with some kind of clicks based bidding strategy. That means either going with Maximize Clicks or Manual CPC.

google ads for car tinting maximize clicks screenshot - edited

If you’re newer to running auto tinting Google Ads, I would recommend something like Maximize Clicks just because it’s much easier to manage. It’s very important to set a Maximum Cost Per Click Bid Limit with this bid strategy to make sure that Google doesn’t bid too much for your clicks.

If you’ve got some experience, and want more granular control I’d recommend going with Manual CPC. With this bid strategy, you can set what you want to bid for a click at the keyword level of a campaign.

The reason you want to start a campaign by bidding for clicks is because we want to let Google gather data on who to show our ads to over the long term.

While running the campaign, you’re going to be tracking conversions for people who either pick up the phone or fill out a form on your landing pages. These leads will get counted as conversions on the Google Ads campaign.

The more conversions you get, the more Google is going to learn about who to show your ads to to get more conversions.

If you just start a campaign off by telling Google to go after conversions, you’re essentially telling Google to go after something it doesn’t know anything about. So, because of that we just tell Google to get traffic so it can start to learn who is a lead and who isn’t.

car window tinting google ads bid strategies screenshot

Once we’ve got conversions coming through the account, you can switch the campaign over to a conversion based bidding strategy like Maximize Conversions or Target Cost Per Acquisition.

Need Help Running Google Ads For Your Auto Window Tinting Shop?

3) Get The Right Search Traffic

There’s a few main things we want to focus on when it comes to getting the right search traffic coming into our Google Ads for car tinting campaign:

  • Select the right keywords
  • Choose the right match types
  • Use negative keywords

Getting the right search traffic is an important first step to getting high quality window tinting leads from Google Ads.

Without the right search traffic, your campaigns just won’t convert.

If you’ve got people searching for window tinting products, searching for information, or looking for areas that you don’t service your ads won’t bring in leads.

We need to make sure that you’re getting high quality search traffic coming in for terms like “window tinting near me”, “window tint shop near me”, “window tinting in [location]”, etc.

Once you’ve got that part nailed, you’ll be on your way to having a successful auto window tinting Google Ads campaign.

Select The Right Window Tinting Keywords

The first step in getting high quality traffic running through your campaign is to make sure you’re selecting the right keywords in the first place.

You want to make sure that you’re selecting high intent search terms to bid on.

High intent essentially means that you’re looking for people that are further along in the buying journey. You want to target people who are actively searching for window tinting shops and services in your local market.

Those are going to be the people who are most likely to convert into a lead.

If you go too broad, or select keywords that are too unrelated you’re not going to get the search traffic that you’re looking for. When you bid on keywords that are too broad, your ads are going to end up showing to people who aren’t going to be as likely to buy.

Some examples of high intent keywords are:

  • “Window tinting near me”
  • “Car window tinting near me”
  • “Window tint shops near me”
  • “Window tinting in [location]”
window tinting keywords screenshot

Some examples of low intent keywords are:

  • “Tinting”
  • “How much is window tinting”
  • “Window tint percentages”
  • “Window tint films”

Use The Right Keyword Match Types

There are 3 different types of keyword match types. Without going into too much detail in this post, using these match types is essentially a way to control how much of a broad net Google casts when displaying your ads to search queries.

Those match types are:

  • [Exact Match]
  • “Phrase Match”
  • Broad Match

[Exact Match] keywords are going to show your ads for search terms that are as tightly themed around that particular keyword. Conversely, Broad Match keywords will show your ads for search terms that are loosely themed around that keyword.

If you want to learn a bit more about these match types, and get some more examples from Google about how they work you can check out this article by them here.

I pulled a screenshot from that article where Google goes over the different keyword match types in more detail to give you a visual to help explain match types.

google ads keyword match types

The long story short of it is that you want to only use “phrase match” and [exact match] keywords on your window tinting Google Ads campaign.

This is mainly because if we incorporate broad match keywords, the ads will end up showing for a wide range of traffic. Usually this traffic ends up being irrelevant to the type of traffic we want to bring into our campaign.

For example, if you just added in Window Tinting as a broad match keyword on your campaign, your ads could show for a wide range of search terms.

This could be things like people looking for window tinting shops, window tinting films, products, websites, how to videos, and so much more.

Again, we want to avoid our ads showing up for irrelevant traffic, and we want the high intent search terms.

Use Negative Keywords

The final piece to making sure that we’re getting the highest quality traffic coming into the auto window tinting Google Ads campaign is to make sure we’re using Negative Keywords.

Negative Keywords are essentially the opposite of keywords. They’re going to tell Google the types of searches that you don’t want to show up for.

These are important, because if your ad ends up showing up for a search like “how to remove window tints from my car”, and they click on your ad, you’re still going to get charged for that click.

That click wasted is money wasted, and one less chance to get a lead from the campaign.

So, I highly recommend build a solid negative keyword list before actually launching a Google Ads campaign for your window tinting shop.

There’s a lot that goes into this, but this video I uploaded to the channel has a ton of information when it comes to building a solid starting negative keyword list.

4) Proper Campaign Structure and Relevance

The next thing you need to make sure you’ve got in place for your window tinting Google Ads campaign is that you build your campaign with the proper structure.

A massive factor that you need to keep in mind when building out your campaign is that your campaign is relevant to what someone was searching for.

Every step of the process for the searcher needs to be relevant to what they searched in order for them to convert.

So for example, if someone searches for “window tinting near me”, the ad needs to talk about your window tinting shop, and the landing page needs to talk about your window tinting shop.

If there’s a disconnect at any point in that process, the conversion rates on the campaign will drop off.

If someone does that same search for “window tinting near me”, but the ad is talking about Paint Protection Film, the user isn’t going to click on your ad.

On the other hand, if someone does that search, your ad is talking about window tinting, but the page you send them to is talking about Paint Protection Film, they’re not going to convert into a lead.

You really just need to give people what they’re looking for.

One of the best ways to make sure your campaign is relevant to what someone searched is to have the right campaign structure in the first place.

window tinting ad groups

From the screenshot above, you’re going to see a bunch of ad groups in this auto tinting Google Ads campaign.

Within each of those ad groups, there are keywords that are focused around that theme for the ad group.

Then each of the ads in all of the different ad groups are speaking directly to those specific keywords.

When someone clicks on any of the ads in those ad groups, they are directed to a specially designed landing page that is speaking directly about the window tinting shop.

Take your time with this, and make sure that you’ve got your campaign structured properly, and you’ll be well on your way to having a high converting Google Ads campaign for your window tinting shop.

Need Help Running Google Ads For Your Auto Window Tinting Shop?

5) Send Your Traffic To Landing Pages

Up to this point, you should have things set up so that you can get high quality traffic, and have your campaign set up with the right framework to have things running smoothly.

But now it’s time for where the money is actually made.

We’ve got to take that traffic, and actually convert it into either a phone call or a form fill.

Getting traffic is great and everything, but clicks are just clicks.

We want to get conversions (leads).

When it comes to running Google Ads for window tinting shops, the best way to convert traffic into leads is through landing pages.

The main reason for this is that landing pages will help you improve your conversion rate.

Your conversion rate is the number of clicks it takes to convert a lead.

So, if you have a 25% conversion rate, that means that your campaign converts 1 in every 4 clicks into a lead.

A lot of the time when I audit window tinting Google Ads campaigns, I see people sending traffic from their Google Ads campaign to the home page of their website.

This can work, but for the most part websites are going to convert lower than a landing page.

Also, a lot of websites are not designed with the intention of converting people into leads.

If you’ve got a well optimized website, you could see around a 10% conversion rate if things are set up well.

All of that doesn’t mean websites can’t work, I’ve just found in my own experience that landing pages are better.

Here’s a quick example of the header design of a landing page:

window tinting landing page screenshot

Landing pages don’t have to be super complicated, but they have to cover a few main points of information:

  • What you can help the customer with
    • Focus the headline and subheadlines on this
  • Information about your business
  • Services you provide
  • Reviews for your business
  • Calls to action that make it easy for the customer to contact you

Don’t forget to make the landing page mobile friendly as well.

Probably 80% of your traffic is going to be coming from mobile phones, so you need to make sure it looks good and loads fast on a phone.

Here’s how the math works out when it comes to websites versus landing pages.

 

Websites

100 clicks at $7 per click

10% conversion rate (1 in 10 clicks convert into a lead)

$70 cost per lead

 

Landing Page

100 clicks and $7 per click

25% conversion rate (1 in 4 clicks convert into a lead)

$28 cost per lead

 

Just by using a landing page over sending the traffic to your website, you could potentially cut your lead cost by 2.5x.

Over time that’s going to compound and help you run a much more profitable Google Ads campaign for your car tinting business.

6) Track Conversions

Now that you’ve put all of that work into building out your Google Ads campaign, you need to make sure you know what’s working and not working.

That’s where conversion tracking comes into play.

A conversion can track pretty much any action you want someone to take when interacting with your campaign.

You can track phone calls, form fills, booked appointments, page views, buttons clicked on, and so much more.

The only conversion actions I focus on though, are the following:

  • Phone calls from the landing page
  • Phone calls from the phone call extension
  • Landing page form submissions

These are the three main ways that you’re going to generate auto window tinting leads from your Google Ads campaign.

Getting conversion tracking set up is incredibly simple, and is pretty much just copy and paste.

You just have to go to the “Tools and Settings” section of your account, go to “Management”, and then select “Conversions”.

From there, there’s plenty of options that will walk you through setting up your conversions.

If you need help setting up conversions for your auto tinting Google Ads campaign, you can check out my guide here:

The biggest reason you want to track conversions is because this is going to be how you measure what parts of your campaign are working and what parts aren’t.

This is how you optimize your campaign over time and improve its performance.

The more data and conversions you get, the more you’re going to be able to optimize your campaign.

7) Optimize Your Window Tinting Google Ads Campaign

Speaking of optimization, this is going to be the final and ongoing step when it comes to getting results from your campaign.

The overview of optimization is that you want to gather data in the form of clicks and conversions, and then you want to allocate more money towards the parts of your campaign that are working.

There’s almost endless ways you can optimize a Google Ads campaign. Here are a handful of ways:

  • Adding more negative keywords based on the search terms report
  • Removing keywords that aren’t converting well
  • Creating new ads to try to improve CTR and conversion rate
  • Landing page testing
  • Adjusting device bids to send more traffic to the better converting device

And so much more…

It would be a lot to list for a blog post like this, so I’ll drop another video of mine going over a campaign optimization checklist below:

When you launch your car window tinting Google Ads campaign, it’s most likely not going to work super well at first.

That’s where the optimization process comes in.

Over time, you’re going to be able to make changes and adjustments to the campaign to slowly improve the key metrics.

The biggest thing you want to focus on is getting your cost per lead to a good spot.

If you can get your cost per lead to a spot where your campaign is profitable, then you can pretty reliably put ad spend in and get profit out on the back end of your campaign on a month to month basis.

Conclusion

I’m sure that was a lot to take in for one blog post, but I hope everything that I covered gives you some insight into running better Google Ads campaigns for your window tinting shop.

It takes time to get it all figured out and dialed in, but I believe that Google Ads can be a great tool for your shop as a part of your overall marketing strategy.

If you’re looking for someone to help you out with your auto tinting Google Ads, feel free to click the button below to apply for a consultation.

I’ll check it out to see if I can help you out, and if I feel like I can I’ll reach out to get a quick call set up.

Thanks for reading!

Need Help Running Google Ads For Your Auto Window Tinting Shop?

Chris Down
Chris Down

My name is Chris Down, or as some call me – “Downey”. I’m a digital marketing pro with multiple years of experience, and help contracting businesses generate more qualified leads and jobs with predictable lead generation systems.