I’m obviously a bit biased on this, but today I wanted to talk about some of the reasons you should consider running Google Ads for your business.
When done right, Google ads can be one of the best sources of leads for your business.
So, today I’m going to go over 5 different points that I believe make Google Ads a great choice for just about any business.
If you’re in the process of trying to figure out whether Google Ads is right for your business, check out my other post about how to know if Google Ads is right or not for your business.
Anyway, let’s get into it!
The Leads Are High Quality
Assuming the person managing your Google Ads account is bidding on high intent keywords, Google Ads leads can be some of the highest intent leads that you can generate.
The great thing about Google is that you literally have people going to Google searching for the services that you provide.
If your ads are showing up for searches like “roofing contractors near me”, or “fencing company near me”, those people are actively searching for someone to solve a problem they have.
The reason this is important is because they’re further along in the buying process, and are much closer to making a decision on going with a contractor.
Alternatively, if you’re advertising on a platform like Facebook, you can get higher quality leads, but a lot of the time there are going to be people who are still really early in that buying process.
Some of those people could be just searching around for prices, or they’re just interested.
The challenge here with Facebook is that you’re going to get people who are further along in that buying process, but you’re also going to get a lot of people that aren’t further along in the process.
This means that you’re going to have a lot of sifting and sorting to do either by hand, or through automation to make sure that you’re speaking to the highest quality leads.
Now, I’m not saying to stay away from Facebook, because Facebook can be really powerful. It’s just that you have to make sure you’re using the right strategy, and have the right systems and processes in place to really maximize the platform.
With Google on the other hand, people are much more likely to make a move sooner on what they need to get done.
Also, because they’re seeking you out, you’ve got the opportunity to pre-frame them and have them get to know you a bit better before they call you. This helps to warm the leads up a bit before they get in contact with you.
All of this adds up to help Google produce higher quality leads overall.
For The Most Part The Leads Call You
I say for the most part here, because there are going to be occasions where people submit a form and become a lead that way.
From what I’ve seen though, 80% or more of the leads that I generate for my clients through Google Ads are phone call leads.
For a lot of service based businesses this is a much more ideal scenario than generating a bunch of form fill leads. Whether they’re from Google or from Facebook.
Inbound phone calls are usually much easier to handle for a lot of businesses.
As long as the phones are answered, and as long as you or your employees are good on the phones you shouldn’t have a problem converting those leads into appointments.
On top of that, there usually won’t be as much follow up needed with inbound calls as long as all of them are answered.
Any that fall through the cracks can be followed up with, and since they’re higher intent leads they’re most likely going to still be interested in talking.
You’re not going to hear as many “I don’t remember filling that out”s as you would if you were just generating form fill leads.
There’s A Virtually Never Ending Supply Of Leads
I like to look at Google as a river.
The amount of water flowing through that river is determined by the number of people going to Google and searching for your products or services every month.
If you’re in a smaller market, you might be looking at a small creek. Alternatively, if you’re in a large metro market, that river is going to be a massive white water rapid.
Either way, the point is that if there’s people going to Google and searching for your products or services, then there’s a river of potential leads to tap into.
All you’ve got to go is go get your bucket and dunk it into the river to start pulling out some water.
In this case, the bucket you’re using is your Google Ads campaign.
If the bucket is well designed and there aren’t a ton of holes in it, it will hold water.
But, if the bucket might as well be a colander, then you’re not going to come away with much water.
The great thing about Google is that this flow of searches and leads aren’t just going to disappear. The river is still going to flow whether you’re there dunking your bucket in or not.
All you have to do is show up with the right bucket for the job, and you’ll come away with some water.
As a side note, I always find it funny when people say “Google is dead”, or “Google Ads is dead”…
(I’ve said this in other posts and I’ll say it again – If anyone is telling you that a platform is “dead”, then they’re trying to sell you something. If every other platform “dies” when some new platform comes out, then why does print mail still work?)
“Google” has literally become a verb because we use the platform so much.
If I said that I needed to find a bathroom remodeler near me, you would probably say…
“Just _____ blank it”
The first thing in your head was “Google”
Not “Just Yellowpage it”
Not “Just ask around town it”
It was “Google it”
Google is a massive river of opportunity that has only gotten stronger over the years.
It’s as stable now as it’s ever been. Hell, it’s probably even more stable with even more opportunity.
Everyone is focused on the shiny object that is Facebook, and have forgotten about Google. If anything, I would say that there’s even more opportunity now on Google because of that.
All you’ve got to do is show up with the right bucket, and dunk it in the river.
You Can Scale Up Your Lead Generation Easily
This is really the thing for any digital advertising platform.
If you’ve got a campaign that’s working well, getting more leads from that campaign is pretty easy.
Pretty much all you have to do is scale up the amount of money you’re spending every day.
In some cases, you can actually hit the peak for the number of leads that you can get in a market for a certain service.
If you find yourself in that position, you just have to either increase the area that you’re targeting, or you can add in more keywords for more services that you offer.
Ultimately what it comes down to is that in order to get more leads, all you need to do is get more traffic.
To get more traffic, you just need to do one of those three things above.
Not only can you scale your lead generation up, but if you’re going to have a somewhat slower season, or need to dial things back a bit as you hire more people, you can scale it down as well.
That’s the great thing about digital platforms – they’re very flexible.
Regardless of whether you’re looking to generate more or less leads, you can easily do just that with Google Ads.
It’s An Asset
This is probably one of my favorite parts of Google Ads.
Building out a good Google Ads campaign that consistently produces leads for your business takes time.
Once you’ve invested that time and money though, you’re going to have something that will routinely be churning out leads for your business for months or years to come.
I look at it like building an engine that you bolt onto your business.
After you’ve built everything out and worked out the issues, it’s going to give you something that you can rely on to propel you forward.
Not only is it going to make building your business now that much easier, but if you’re ever looking to sell your business, having this in place is huge.
Ultimately, it’s going to raise the value of your business.
An investor is going to be much more likely to purchase your business, at a higher price, if you’ve got a system that helps you acquire new customers at a profit.
So, don’t just look at Google Ads like running some ads…
Or as something that you just dabble in, then stop, then start, and never actually get something consistent built out.
Approach it with the mindset that you’re building an asset to produce a return for your business for the long term.
Look at it seriously, and invest in it seriously and you’ll be glad you did.
Don’t just outsource it overseas for a couple hundred dollars a month, and then move on. Take the time to bring in the right people (or even learn to do it yourself), who will put in the time and effort to build that asset for you.
So, that’s it for this blog post, and I hope you found it helpful!
If you’re looking for someone to put in that time and effort to build an asset for your business, don’t hesitate to reach out 🙂
I’m currently offering 100% free Google Ads audits for a limited time.
In those audits, I’ll go over your Google Ads account personally, and put together a video with improvements and recommendations.
From there, you can take the audit and implement it yourself, or we can talk further about potentially implementing those changes.
If that’s something you’re interested in, click the button below, fill out the form on the following page, and I’ll reach out to you personally for your audit.
Thanks for reading,