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Google Ads Keyword Match Types Explained [2024]

Google Ads Keyword Match Types Explained [2024]

by Chris Down | Feb 8, 2024 | Google Ads, Lead Gen, Marketing, Strategy

Over the past year or two, the way Google Ads keyword match types work have changed quite a bit. Not too long ago your keyword match types would have your ads showing up for much different search terms compared to the year 2024. It’s important to understand how Google...
How To Build A Negative Keyword List For Google Ads

How To Build A Negative Keyword List For Google Ads

by Chris Down | Feb 8, 2024 | Google Ads, Lead Gen, Marketing, Strategy

Building a negative keyword list for your Google Ads campaign is a vital part of making sure your campaign is getting the highest quality traffic possible. So, today we’re going to go over how to build a negative keyword list for your Google Ads campaign. Not only...

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